Friday, October 8, 2010

Tower of Midnight Book Trailer

So most of us are looking forward to the second to last installment of the Wheel of Time by Robert Jordan and Brandon Sanderson: Towers of Midnight, which comes out November 2.

A quick aside. I have some some really horrific (and not in the Nightmare on Elm Street sense) book trailers out there. Ones that make me wish YouTube had never lured authors to the idea of book trailers in the first place. At work we've talked often about whether book trailers help authors promote their books, and I would wager that a bad or mediocre trailer would hurt more than help. And I'm just not seeing many great book trailers.

And that's where I get back to Towers of Midnight. Here is a phenomenal book trailer that (1) hooks the targeted audience (me and other Jordan/Sanderson fans), (2) is SIMPLE and elegant, (3) doesn't use phony gimmicks or stunts, and (4) uses the most captivating teaser text they could possibly pull from the book: the note from Morraine to Thom Merrilin. So check it out. Book trailers' benchmark:

4 comments:

A Book Inside said...

Thought you might be interested...Blog Jog Day is a one-day event where we all post links forwarding to each others Blogs--most are author and book sites. You can read more about it at http://blogjogday.blogspot.com. Our next Blog Jog Day is November 21st. Warm Regards!

Budd said...

I don't know, a better use of youtube would be a series refresher leading into the new book. I can hardly remember any of the multitudes of characters since the last book.

Kirk L. Shaw said...

I hear you there. I could see them doing a song version naming all the various characters and their roles . . . maybe set to the tune of the "Major-General's Song" from Pirates of Penzance.

Kimberly said...

That was, in a word, awesome.

And I have that song in my head now. Curse you.